Find the original article here.
I found this piece - and the ideas it details - really interesting, and something that could become quite important in the future. Superficially it looks like a review of Tom Szaky's new book, Revolution in a Bottle, but in reality it provides a good summary of what eco-capitalist Szaky does and how he started up his company. A small degree of analysis is provided in the article's conclusion.
Basically, his company, TerraCycle, creates green products out of what seems like waste. Worm castings (excrement) are used as fertilizer, among other things. What's interesting about this is the fact that it wasn't done simply for the purpose of being green, it was done because this was the cheapest, easiest way to make a profit. Additionally, these products are being sold in larger chains for the same price as regular, non-green products.
It's proof that you can efficiently make a green products and even turn a profit off of them, which is very encouraging while our economy's in the shape that it is.
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This article is very interesting. I agree with you on the last comment you made.
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